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November 2003

STEPS TAKEN TO INCREASE PUBLIC RECOGNITION OF AASP MEMBERS ON THE NATIONAL DIRECTORY OF SPINE PHYSICIANS

The AASP recently hired a marketing organization to help develop and implement strategies to increase public awareness of spine disorders, available therapeutic options and the role of spine physicians (chiropractic physicians and neurosurgeons) in spinecare. The marketing group will also implement strategies to enhance the recognition of AASP Members and to increase further the visibility of the online directory, National Directory of Spine Physicians.



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