The AASP has implemented numerous national initiatives to help inform the public and patients about the spine, spine disorders and spinecare. The AASP has the potential to reach millions of patients with information about spinecare, lifestyle and product recommendations. The Academy currently reaches more than 100,000 physicians, office staff members, college faculty, medical faculty, residents and students.
Consumers are influenced less by traditional marketing approaches and are looking to national organizations and their healthcare providers for recommendations about spinecare and products which can be used to improve the health of the spine. The American Academy of Spine Physicians (AASP), like the American Heart Association (AHA), and the American Diabetes Association (ADA), is in a position of influence and, therefore, assumes the responsibility to educate the public and members of the healthcare profession about spinecare related topics. This is a big task and requires the team effort of professionals, educational institutions, organizations and corporate contributors. To improve spinehealth and to shape the future of spinecare, the AASP has called upon companies which serve the spinecare field to join forces with the Academy to implement the National Spinecare Awareness Campaign.